How to Optimize Your Decision-Making
Why does your brain choose an orange over an apple?
Emily Falk’s groundbreaking neuroscience research reveals that three interconnected brain systems—value, self-relevance, and social-relevance—orchestrate every decision we make, from fruit selection to political beliefs.
Her work at Penn’s Communication Neuroscience Lab shows how social rewards literally rewire our neural pathways more powerfully than money, explaining why her son preferred a handwritten certificate over cash and why political polarization physically changes how our brains synchronize with others.
The most remarkable part? We have far more control over our choices than we realize once we understand how to architect the decision landscape in our favor.
Listen to Emily’s episode now!
Mahalo!
Guy