Rethinking Strategy with Seth Godin: From Purple Cows to Purposeful Plans
"This Is Strategy"
Hey remarkable people! Guy here.
This week, I caught up with my old friend Seth Godin on the podcast. We dove into his new book, This Is Strategy, and Seth delivered some mind-blowing insights.
From his unique “riff” writing style to finding your smallest viable audience, Seth shared wisdom that’ll help you make better decisions in work and life. We even explored how he uses AI in his writing process— it’s not what you’d expect!
Key takeaway: As Seth says, “Go create magic somewhere for someone, the smallest viable audience, even if it’s only teaching four kids how to read. That’s enough.” It’s about understanding systems, empathy, and time—then taking action. Don’t miss this episode!
Tune in now: https://bit.ly/sdpsibda
Past Episode Recommendation
Lately, I’ve been thinking about how innovations in clean technology and renewable energy are reshaping the world.
This relates to my past discussion with Walter Greenleaf, where we explored cutting-edge developments in healthcare.
The core idea is the same: leveraging technology for a positive impact on humanity.
Check it out: https://bit.ly/wguiydc
Mahalo!
Guy
The funny part of the podcast was the fire horn going off. I live in the next town from Seth, and a block away from our firehouse. The fire horn has made me jump out of my skin. I've been on zooms, podcasts, and calls where I had to stop the call because the horn was deafening. People have asked me if a steamboat is going by. Not to mention the times at 2 am when it goes off. Fun times! People who have said anything about shutting it down on town social media pages have been, flamed, shamed, and threatened, for real! The noise from the construction, fire horn, and traffic had me move to Union Square in NYC, where I've found a better writing environment on the 18th floor facing of my tiny south facing apartment. Can't believe I had to move to New York City to find peace and quiet. The fire horn is a thing, why? Just like Seth, I have no freaking idea. 🤷🏽♂️
I truly agree with leveraging technology for only a positive impact on humanity! Adding those key takeaway, I learned that we need to tell something for making better strategy.