What Positioning Really Means in Branding
Branding strategist Laura Ries joins me on Remarkable People to share how companies win not by being “better,” but by being different.
Drawing from her new book The Strategic Enemy, she shows why having a rival sharpens your focus, why line extensions weaken brands, and how positioning is really about the customer’s mind—not your whiteboard.
The key lesson: clarity beats complexity, and the simplest brands win.
Mahalo!
Guy