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Yetvart Artinyan's avatar

Thank you for the wonderful article, Guy. I agree that building a startup is hard, because either you're a founder driven by passion and your soul, or you might be better off getting a job in a corporate setting instead of starting this journey. But rather than focusing on the pain, I’d say it’s more about the outcome—or in other words, the job people are trying to solve.

Example: It might be painful to drive a car with a switched gear, and that could lead to potential solutions. But what if it’s not about the problem itself? What if it’s about visiting your parents four hours away? In that case, you start thinking of alternatives you never considered because you’re no longer problem-centered, but outcome-centered. That’s the essence of Jobs-to-be-Done thinking—shifting your focus from just the pain to the broader goal. Want to read more? https://www.artinyan.com/en/post/the-job-to-be-done-mindset-explained-by-a-visit-to-a-hair-salon

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Andy Collen's avatar

There are all ways those afraid to move with technology. I have learned so much from reading your books. Here is my observation of this new Ai world. https://open.substack.com/pub/growingupaspen/p/lightning-in-a-bottle?r=2g93c&utm_campaign=post&utm_medium=web&showWelcomeOnShare=false

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RiyaP's avatar

Thanks Guy, It ever so elevating reading your posts.

The pain reliever point is taken.

How do you sell a normal product like an artwork!

Regards,

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